Dr Sugen Govender has been inundated with requests for treatments that make you look good, but he is eager to stress the importance of healthy teeth and gums as well as attractive aesthetics. he said there is a fundamental issue among younger people and that is that they are concerned only with their smiles looking good and are willing to part with large sums of money to achieve a dream smile, but reticent to pay just a small amount for routine treatments designed to prevent and cure oral diseases.
Many of the patients he sees are desperate to get that celebrity-style white smile, but they haven’t been to a dentist for a long time and often display symptoms of several underlying issues, including cavities and gum disease.
In response to the growing demand for treatment among what he describes as the ‘selfie generation’, Dr Govender has set up a weekly teeth whitening clinic, which he describes as a “win-win situation”, as he is able to hammer home the importance of good oral health at the same time as giving patients what they want.
Dr Govender was speaking out just weeks after fellow Exeter dentist Dr Grant McAree issued a warning over the safety of illegal whitening products and DIY teeth whitening. Dr McAree took to the local press to warn dental patients about the risks of using illegal treatments and DIY methods after he saw a patient who had sustained significant burns from using whitening products he had purchased online.
The overriding sentiment from dentists all over the UK is that oral health should be a priority and then people can start to think about other aspects of dentistry, such as cosmetic work.